Consumer lifestyle: the industry’s latest challenge addressed by the students.

It’s no longer enough for sports brands to produce the best equipment in order to capture a market – these days consumers want to connect with brands who share their ‘lifestyle’. Consumer lifestyle refers to details such as identity, community, ideology, and the overall values of the consumer. During a course dedicated to Consumer Lifestyle,

Extreme sports

Meet Clémence, interning in extreme sports industry

Discover what Clémence has to say about her experience of the MSc in Sports Industry Management and learn more about her current internship in extreme sports company Red Bull. Can you tell us a bit about yourself? I’m 24 years old and I come from Grenoble, located in the middle of the French Alps. I started


Business case presentation on sports rebranding strategies

This week the #earlmyakers of the MSc in Sports Industry Management lived a very special and emotional moment with the Saint Raphaël Var Handball Club (SRVBH). After spending three months working on a sports rebranding  business case for one of the top Handball clubs located on the French Riviera, students finally presented their findings to

The Programme


Naming and Big Data: students study current sports industry trends

Students of the MSc in Sports Industry Management have been delving into the world of sports marketing. The students have been discussing the latest sports marketing trends in industry insider Alain Hotzau’s classes, who – as well as being a lecturer at emlyon business school – is the founder and MD of several sports-related companies.