ABOUT THE PROGRAMME COMMUNITY

solange okk

Meet Solange, future MSc in Sports Industry Management student

Tell us a bit about your background. My name is Solange, I’m 20 years old and I’m from the South West of France. My father is a horse trainer in Pau and he passed his passion for horses on to me and especially gallop horseracing. I grew up in the countryside, among horses with my

Extreme sports

Meet Clémence, interning in extreme sports industry

Discover what Clémence has to say about her experience of the MSc in Sports Industry Management and learn more about her current internship in extreme sports company Red Bull. Can you tell us a bit about yourself? I’m 24 years old and I come from Grenoble, located in the middle of the French Alps. I started

solange okk

Meet Solange, future MSc in Sports Industry Management student

Tell us a bit about your background. My name is Solange, I’m 20 years old and I’m from the South West of France. My father is a horse trainer in Pau and he passed his passion for horses on to me and especially gallop horseracing. I grew up in the countryside, among horses with my

The Programme

Destination Marketing1

Destination Marketing for sports events: a complex affair

MSc in Sports Industry Management students at emlyon business school are soon to begin a new module on Destination Marketing. The course is taught by Spring Han, a professor specialising in marketing, operations management and event management. Dr Han makes it clear to the students : “While Destination Marketing is a type of marketing, it

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