Consumer lifestyle: the industry’s latest challenge addressed by the students.

It’s no longer enough for sports brands to produce the best equipment in order to capture a market – these days consumers want to connect with brands who share their ‘lifestyle’. Consumer lifestyle refers to details such as identity, community, ideology, and the overall values of the consumer. During a course dedicated to Consumer Lifestyle,

Extreme sports

Meet Clémence, interning in extreme sports industry

Discover what Clémence has to say about her experience of the MSc in Sports Industry Management and learn more about her current internship in extreme sports company Red Bull. Can you tell us a bit about yourself? I’m 24 years old and I come from Grenoble, located in the middle of the French Alps. I started


Business case presentation on sports rebranding strategies

This week the #earlmyakers of the MSc in Sports Industry Management lived a very special and emotional moment with the Saint Raphaël Var Handball Club (SRVBH). After spending three months working on a sports rebranding  business case for one of the top Handball clubs located on the French Riviera, students finally presented their findings to

The Programme

Sports Management

Meeting sports management passionates!

Busy weeks for MSc in Sports Industry Management students… once they got back from their winter break, students jumped right back into it and travelled to the French Alps to attend their second semester of classes! A semester rich in encounters with actors in Sports management industry. From attending courses such as Strategies of the