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Outstanding perspectives

Studying in China is different in itself. The Shanghai experience is of course a window to Asia and a great opportunity to think global. Thanks to the early settlement of emlyon business school in China, our school benefits from strong historical links and a solid partnership with East China Normal University that leads to an official agreement and a future campus currently being built. emlyon business school's community in China gathers 2,000 persons including 600 graduates working locally and entails close ties with the business environment.

emlyon business school has gradually expanded its network in Asia and has partnerships with the best universities: Fudan UniversityJiao Tong UniversityTongji UniversityTsinghua UniversityChina Europe International Business School (CEIBS)Zhejiang University and  East China Normal University.

This approach aims to be bilateral, enabling  international students to learn about the economic and entrepreneurial realities of China and Asia, and allowing Asian students to understand European managerial realities. The campus is managed by a dedicated emlyon business school team who has an extensive experience and knowledge of the local environment in all aspects (political, economics and business, academic …). The unique partnership with East China Normal University leads to the creation of a joint school named Asia Europe Business School getting our European school to another level.


Local influence & campus management

Dr. Prof. William Hua Wang:

Dean of emlyon business school Asia, Associate Dean of emlyon business school, French Dean of Asia Europe Business School (in partnership with Eastern China Normal University), Professor of Innovation Management, Corporate Strategy, and Managerial Economics.

His research interests focus on  innovation management, foreign direct investment, brand strategy, globalisation strategy of Chinese companies, and the automotive industry in China. He has published more than 110 publications in journals, books, and conference proceedings. He has taught MBA courses in leading business schools, including Manchester Business School (UK), and has delivered executives training to corporate firms including Bosch, SAP, Volvo, Intel.

He is the expert in the automobile industry. In China, he is one of the thirty think tank members of 21st China Business Herald. On a global scale, he's an Executive Board Member of thinese Globalization Association, one of the steering committee members of International Gerpisa Research network, and also one of the editorial members of International Journal of Automotive Technology and Management.

Some key alumni in Asia

  • Fabien Penone: Ambassador for France in South Korea
  • Jacques Derreumaux: graduated from emlyon business school in 2006. He has lived in China for five years and is now launching his own business in Shanghai, selling Savon de Marseille (a traditional French hard soap made from vegetable oils)
  • Vincent Sahuc: has been living in Hong Kong for 4 years. He is now Senior Brand Manager of the Luxury Division of the Marlox Group. 
  • Xiaolong Peng: created his own company which concentrates on automobile after-sale services. Finding the lack of talents in China, Mr. PENG has also started a new business: automobile professional vocational education.
  • Mingpo Cai: currently President of Cathay Capital Private Equity
  • Luc and Brigitte Zeller: Luc is Deputy General Director for Veolia Environment Asia and Brigitte is working for Nestlé China as Director of Innovation

Some of our partner firms 

Agatha, Alstom, Carrefour, Decathlon, Fred & Farid, Oakley, Miu Miu, Paypal, Peugeot, Puma, Roger Dubuis, Saint Gobain, Salomon, Schlumberger, Schneider Electric, Total, Veolia etc.

Campus address

The current campus and local contact is:

emlyon business school
 Global Education Centre, 2F
 East China Normal University
 N°3663, North Zhongshan Rd
 Shanghai 200062
 Phone: +86 21 6260 8160 ext. 803

Mrs Liqing CHEN, Director of Corporate Relations

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