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MSc in Digital Marketing & Data Science
Become the new generation of marketing technologists

Fast Facts
  • The unique format combining 2 essential disciplines digital marketing & data science
  • The opportunity to choose your specialisation after solid fundamentals courses
  • Based in Paris with a learning trip to Boston + 1 semester in Milan with courses at Politecnico di Milano
  • The expertise of the data r&d institute
  • The prestigious Conférence des Grandes Ecoles MSc label for a new innovative programme
  • Entirely taught in English
  • Yearly intake: September
  • Apply before February 1st & benefit from a 10% tuition fee waiver

The internet and advances in digitalisation and social networking are transforming how companies interact with customers and partners. The specialisation in Digital Marketing and Data Science provides participants with the strategic and analytical skills to successfully guide companies’ strategies in a digital world that is overflowing with data on customers, products and interactions.

The MSc in Digital Marketing & Data Science is designed to grow a new generation of leading marketing specialists – digital savvy professionals that can benefit from an explosive growth of online technologies to develop business.

The programme pedagogy uniquely combines a strong academic background in business studies, marketing, data analysis and strategy with an in‐depth and specific digital knowledge in online video, mobile, viral, social media, and data driven marketing. As a student, you will also have the possibility to learn the latest innovations from major players like Google, Facebook, Amazon, Twitter, Netflix, and other greatest technological companies or discover the benefits and challenges faced by the main companies.

This programme focuses on digital marketing and data analytics, which includes business analytics (with advanced Excel and Tableau Software), coding (R and Python), database access (SQL), data science and machine learning with Python. You will be able to manage the coming technological and algorithmic disruptions in marketing, instead of being made redundant by them.

 

Digital marketing management with competencies in data science
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Understanding online consumer behavior
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Digital skills extended to expertise in the visual
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Analytics for digital metrics
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Online content management
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Coding in a business environment
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Addressing the need of companies of all size, activity sector and profile to recruit marketing & data literate managers trained for the digital future

 

 
 

During the first semester the focus is on the fundamentals of digital marketing and about becoming proficient in data analytics. The second semester covers strategy, value intensive processes in digital marketing and data analytics and the third semester opens specialisations and training in a professional and international context.

“Digitalisation is one of the answers to the ever-growing developments in technologies and it allows companies to evolve rapidly and consistently across the globe. Offering this new ‘Digital Marketing & Data Science’ programme is an excellent response to companies’ growing digital demands.
We are already working closely with emlyon business school’s teams to develop projects with the students and we are happy to support you.” 
Olivier Brouhant//Chief Executive Officer//AMARIS

“The application of big data in the marketer profession is crucial and is without a doubt the field of application in which our clients most expect graduates to be ready trained and operational. More than ever, we will need to call on these dual competencies. So it is a pleasure to support the initiative of this new course.”
Josiane Gain//Director of University Relations//IBM France

Understanding online consumer behavior

News all news & events
20/11/2017

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emlyon business school has made the top 30 on The Times Higher Education's employability ranking for...

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