Participants in the programme will first follow a core syllabus aimed at the acquisition of fundamentals, a thorough knowledge of which is necessary to tackle the specialisations proposed in each Master's programme. During this period, participants will also learn to work in groups and to improve the quality of relationships within a team, thanks to real-life situations and simulation games.

Example of courses:

 > International economy and business cycles
 > European and international legal frameworks
 > Negotiation skills
 > From accountancy basics to the creation of economic value
 > Diagnosis and entrepreneurial decision-making
 > Business strategy game
 > Strategy and organisational behaviour
 

 Specialisation Courses

The luxury management and marketing specialisation itself only starts once the core syllabus is completed.

• Introduction to Luxury Sector

Multicultural leadership
European and international legal framework
Institut Paul Bocuse
Analysis of the luxury industry
Sociological dimensions of the luxury sector

• Marketing

Strategic marketing
Brand management
International marketing
Advertising and communication
Law of industrial property

• Management

Team management
Purchasing and supply chain management

• Retailing

Merchandising
Management of the luxury distribution networks
 Local Marketing & Customer Relations
Legal issues on luxury products distribution

• Workshops, visits and conferences
   
• Entrepreneurs for Asia in luxury on our Shanghai campus

Asia business environment (core course)
International strategy of firms (core course)
Innovation in China and Asia (core course)
Luxury Business in China ( equivalent to 2 electives)
In company project
Chinese language classes
Career Intensity in Europe
Career Intensity in China

(May be subject to change)

 Faculty 

The Faculty will be represented by a core of permanent professors to be formed gradually around the person heading the team, Joseph LiPuma.
 
EMLYON’s Faculty is composed of professors in all  fields of management

The programme also calls on the experience of the world-renowned EMLYON network of experts, most of whom have industry experience, will account for the large majority of the academic courses.

A few of them :

• Markus Hasel: Multicultural leadership, classes with the Institut Paul Bocuse, Team management
• Anne Tercinet: European and international legal framework, Law of industrial property, Legal issues on luxury products distribution
• Stephan Wirtz: Analysis of the luxury industry, Management of the luxury distribution networks
• Michael Antioco: Strategic marketing
• Lionel Sitz: Brand management, Merchandising
• Alice Riou: Advertising and communication
• Ohanès Missirilian: Purchasing and supply chain management
• Teresa Cooper: Local Marketing & Customer Relations

In addition students are taught by industry experts directly. By having direct access to these specialists, students learn more about the real-life challenges in this high-profile business.