Combining academic knowledge with practical, real-life business challenges is key to the future success of our students.
Therefore, the MSc in Luxury Management & Marketing programme includes business projects for a sponsor company and in-company internships.
The Business Project is a key module of the Shanghai experience. Students will work for a company in China on a real project.
These projects focus on different topics such as analysing Chinese consumption habits in both the beauty industry and the wine & spirit industry, identifying growth opportunities for brands entering the Chinese market, understanding how to increase store conversion rate, and working on different market entrance strategies. ClubMed, Flamingo, Dior, Louis Vuitton, Ralph Lauren, Loewe, Richemont Group, the Kering Group, John Paul luxury concierge services, Gaggenau (luxury home applicances), Pierre Hermé, Swarovski, Agatha Asia Pacific, LBA Luxury Consulting Asia, Facconable, Shang Xia, Soparisienne, Ba Yan Ka La, Mywa Brands, Miu Miu China, Manufacture Roger Dubuis, Philippe Hurel, Skyword, Cambio Coffee, Atelier du Sartel, Heritage wine club, GL Events, Xun Art Gallery are just a few of the many international companies students of the programme have had the opoprtunity to work with.
Discover the key dates of our selection sessions.