Combining academic knowledge with practical, real-life business challenges is key to the future success of our students. Therefore, the MSc in Luxury Management & Marketing programme includes business projects for a sponsor company and in-company internships.

The Business Project is a key module of the Shanghai experience. Students will work for a company in China on a real project.

Working on these business projects in China will help students to:

• Gain first-hand experience of turning an idea into a tangible project – while benefiting from the comfort of supporting structure,
• Learn intercultural skills, navigate different business and cultural environments,
• Build a network.

Typical projects:

• Foreign Market Entry Strategy
• Opportunity Assessment and Business Plan
• Competitive / Market Intelligence
• Distribution Strategy
• Product / Service Innovation