The In-Company Project is a key module and a true stepping-stone for students of the MSc in Luxury Management & Marketing, before they start their internship. While they gain first-hand experience on how to build a tangible project, they also learn how to develop a professional network as well as improve their interpersonal skills. The In-Company Business Project builds teamwork capabilities within an international cohort, strengthening intercultural skills. Also, due to the fact that the projects take place in Shanghai, this is also the perfect opportunity to gain professional experience of the Asian luxury industry.
These projects focus on different topics such as analysing Chinese consumption habits in both the beauty industry and the wine & spirit industry, identifying growth opportunities for brands entering the Chinese market, understanding how to increase store conversion rates, working on different market entrance strategies, finding adequate loyalty programmes adapted to local customers’ expectations etc. Pierre Hermé, Swarovski, Centdegrés Design Agency, Agatha Asia Pacific, Facconable and LBA Luxury Consulting Asia are just a few of the many international companies students of the programme have had the opoprtunity to work with.