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Back to News 14/09/2016

Tokyo - Master Class: Japanese Luxury Goods: A Flourishing Business in a Struggling Economy

Attend a Master Class on the topic “Japanese Luxury Goods: A Flourishing Business in a Struggling Economy” by Michel Phan, Associate Professor of Luxury Marketing, Director of the MSc in Luxury Management and Marketing, Director of Lifestyles and Consumption Cluster at emlyon business school, and Chief Editor at Luxury Research Journal (Inderscience Publishers).

 

Take part in this Master Class and:

* Understand the opportunities and challenges of the luxury industry in the Asian market with professional expert Michel Phan
* Ask your questions about emlyon business school, ranked as one of the top business schools in Europe, and the MSc in Luxury Management & Marketing directly to the Programme Director. 
* Discuss your study plans and career ambitions with emlyon business school alumni

Should you be interested in an emlyon business school graduate programme other than the MSc in Luxury Management & Marketing, this event will allow you to get a feel for what the school is all about! Michel Phan will also be available to answers your questions about the programme of your choice and discuss your career objectives. 

Register now!

  • When: October 26th, 2016 - 5:30pm (Tokyo local time)
  • Where:

The International House of Japan, Inc.
 5-11-16 Roppongi, Minato-Ku, Tokyo
 106-0032

  • Full agenda:

5:30 pm: welcoming of participants & registration

6:00pm – 7:00pm: Master Class on the topic “Japanese Luxury Goods: A Flourishing Business in a Struggling Economy”

7:00pm – 7:30pm:  Presentation of emlyon business school’s range of graduate programmes with a special focus on the MSc in Luxury Management & Marketing  programme by Mr Phan. Testimonial of programme graduate Ms. Yumiko KAKUTA (Class of 2013-2015) now working for The Estée Lauder Companies Inc. as Coordinator at Corporate Online.

7:30pm – 8:30pm: presentation of emlyon business school’s alumni network

8:30pm: cocktail

Register here to the Master Class.

  • About the Master Class

“Despite economic turmoil over the past few years, Japan remains one of the top 3 world markets for luxury goods, and has even regained a strong growth over the last two years. Is there a contradiction between economic turmoil and luxury market growth? What can explain this phenomenon unique to Japan? How can existing luxury brands build on this opportunity and emerging Japanese entrepreneurs seize this opportunity to develop their own home-grown luxury brands? “

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