The Curriculum

Global Issues Of Management In A Multi-Cultural Environment

You will first follow a core course module helping you acquire the fundamentals of international management, which forms the basis of your future profession. During this period, you will also learn how to work best in teams and how to improve the quality of relationships within a team, thanks to real-life situations and simulation games.  

The Global Issues Of Management In A Multi-Cultural Environment module includes:

International economy and business cycles | Negotiation skills | Diagnosis and entrepreneurial decision-making | Business strategy game | Fundamentals of Marketing | HR Management, | European and International Frameworks

"The emphasis on Entrepreneurship, upon which EMLYON was founded, helped us gain knowledge on implementation of business ideas and start-ups. An introduction to the History, Business and Economics of Sport helped us develop a clear understanding about different demographic and cultural aspects of the sports industry. Furthermore, this experience was enriched by a global perspective rooted in the different cultural backgrounds of the class." - Kranthi M., programme graduate 2014-2015

« In my opinion, the real added-value is that most of our professors and speakers were professional experts who came to talk with passion about their career in the sports industry. Mr Pascal Clausse from Salomon, for example, gave us advanced courses on channel distributions and Mr. Jean-Luc Diard, an entrepreneur and former CEO of Salomon, taught us about product design. This programme was for me the most precious learning experience.” - Adrien P., a current student of the programme

Developing a broad view of the Sports Industry

Following the fundamentals, you will start to learn how to apply management knowledge specifically to the Sports and Outdoor Industry. Courses include:

  • Industry Specific Courses in France and China
  • History and Analysis of the Sports and Outdoor Industry
  • Retailing in the Sports and Outdoor Industry
  • Marketing in the Sports and Outdoor Industry
  • Business and Management in the Sports and Outdoor Industry
  • Business and the Sports and Outdoor Industry in Asia
  • Workshops, company visits and business projects in France and China
News all news & events

Webinar - January 8th 2015: Discover the MSc in Sports Industry Management!

Meet Pascal Aymar, MSc in Sports Industry Management Programme Director who will tell you everything...

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