Taking place in three different locations Lyon, The Alps, and Shanghai, the programme is structured for you to discover three key business environments. You will develop a broad view of the global sports industry in France and China, acquire the necessary specialist knowledge in a hands-on intercultural environment and meet top industry players throughout the programme.
You will first follow a core course module at EMLYON helping you acquire the fundamentals of international management, which forms the basis of your future profession. During this period, you will also learn how to work best in teams and how to improve the quality of relationships within a team, thanks to real-life situations and simulation games.
Fundamental management courses include: Macro Economics for Manager |Financial Analysis | Market Intelligence | International Contracts in a global economy | Fundamentals of Marketing
To successfully navigate the variety of business models that make the sport industry so unique you’ll also need entrepreneurial and management skills, which EMLYON is known to provide.
"The emphasis on Entrepreneurship, upon which EMLYON was founded, helped us gain knowledge on implementation of business ideas and start-ups. An introduction to the History, Business and Economics of Sport helped us develop a clear understanding about different demographic and cultural aspects of the sports industry. Furthermore, this experience was enriched by a global perspective rooted in the different cultural backgrounds of the class." - Kranthi M., programme graduate, Class of 2012-2014
Following the fundamentals, you will start to learn how to apply management knowledge specifically to the Sports Industry. Courses include:
« In my opinion, the real added-value is that most of our professors and speakers were professional experts who came to talk with passion about their career in the sports industry. Mr Pascal Clausse from Salomon, for example, gave us advanced courses on channel distributions and Mr. Jean-Luc Diard, an entrepreneur and former CEO of Salomon, taught us about product design. This programme was for me the most precious learning experience.” - Adrien P., programme graduate, Class of 2013-2015
European business school EMLYON has partnered with East China Normal University (ECNU) to create a b...