We use cookies to optimise the design and performance of our websites. By continuing to browse this website, you agree to the use of cookies. Find out more about our cookies and how we use them.

The Curriculum

Taking place in three different locations Paris, The Alps, and Shanghai, the programme is structured for you to discover three key business environments. You will develop a broad view of the global sports industry in France and China, acquire the necessary specialist knowledge in a hands-on intercultural environment and meet top industry players throughout the programme.

Mastering the Basics and Initiation to the Industry

You will first follow a core course module in Paris helping you acquire the fundamentals of international management as they apply to the sports industry which forms the basis of your future profession. You will also take the first few specialisation courses while experiencing first-hand what it means to be part of this highly-coveted sector with company visits, lectures given by professional experts etc.

Paris being the number one spot to catch the latest social trends, you will also have courses on Design Thinking, Digitalization and Lifestyle trends. 

During this period, you will also learn how to work best in teams and how to improve the quality of relationships within a team, thanks to real-life situations and simulation games.  

Fundamental management courses include: Macro Economics for Manager | Financial Analysis | Market Intelligence | International Contracts in a global economy

To successfully navigate the variety of business models that make the sport industry so unique you’ll also need entrepreneurial and management skills, which emlyon business school is known to provide.  

"The emphasis on Entrepreneurship, upon which emlyon business school was founded, helped us gain knowledge on implementation of business ideas and start-ups. An introduction to the History, Business and Economics of Sport helped us develop a clear understanding about different demographic and cultural aspects of the sports industry. Furthermore, this experience was enriched by a global perspective rooted in the different cultural backgrounds of the class." - Kranthi M., programme graduate, Class of 2012-2014

Developing a broad view of the Sports Industry

Following the fundamentals, you will gain specialist knowledge with courses including:

  • Sports history, sociology and economics
  • Consumer behaviour in sports
  • Sports law
  • Supply chain and logistics in sports
  • Entrepreneurship in sports
  • B2C Tool Box
  • Sports marketing & sponsorship
  • Market, marketing and retail specifics in Asia
  • Asian business environment

« In my opinion, the real added-value is that most of our professors and speakers were professional experts who came to talk with passion about their career in the sports industry. Mr Pascal Clausse from Salomon, for example, gave us advanced courses on channel distributions and Mr. Jean-Luc Diard, an entrepreneur and former CEO of Salomon, taught us about product design. This programme was for me the most precious learning experience.” - Adrien P., programme graduate, Class of 2013-2015

Company visits and business projects

Putting your newly acquired academic knowledge into practice is key to your future career as it will allow you to enter your internship or first job with solid experience. This is why you will get several opportunities, in both France and Asia, to build your professional skills through business cases with companies where you will act as Consultants. Companies involved in the development of these business cases include:
- Nike
- Sport Plus Conseil with The All Star Game
- Lagardère Sport
- Saint Raphael Handball Club

You will also work on an In-Company project while studying in Shanghai and attend many meetings and workshops with sports industry professionals throughout the programme.

News all news & events

Selection session deadlines: key dates to remember!

Discover the selection session deadlines for our range of programmes.

Upcoming events
Bookmark Email Print
  • Download the programme brochure
  • Get in touch with our team for personalized advice
  • Get a free profile assessment Receive information, invitations
  • Access our online application module
Create your space here
or Login