Study in Asia, A Key Market For The Industry

In the MSc in Sports Industry Management you will spend 4 months on EMLYON’s Asian Campus in Shanghai, a key element of the programme and your future success.

Why a Business Project in Asia?

Asia is a crucial region for the global sports and outdoor industry for more than one reason. As a manager in a company that does business in this market, regardless of the sub-activity in which your future employer operates, you will without a doubt be selling to, supplying from and competing with companies from Asia.  

Markets like Japan, Korea and China are not only significant for the large number of potential consumers and thus revenues they represent, but are very often also home to many of the manufacturers that are used to produce the very sports and outdoor goods that are being sold. In addition, local brands are becoming serious players on the global market, and currently represent serious competition for any brand wishing to enter or that is already doing business in this market and others around the world.

Not only do countries in Asia represent a consumer and manufacturer force to reckon with, but in your future career as manager, you are very likely to work with, for or employ Asian individuals in the different organisations that you will work for. This requires intercultural skills as well as a certain working knowledge of the customs involved in doing business in this region.

A Business Project To Provide You With Practical Experience

Combining academic knowledge with practical, real-life business challenges is key to the future success of our students. Therefore, the Shanghai-based ‘Business and the Sports and Outdoor Industry in Asia’ module includes business projects for a sponsor company. This is a key module of the Shanghai experience and students will work for a company in China on a real project.

Working on these business projects in China will help students:

  • Gain first-hand experience of turning an idea into a tangible project – while benefiting from the comfort of a supporting structure,
  • Learn intercultural skills, navigate different business and cultural environments,
  • Build a network.

The In-Company projects focus on different topics including supporting the development of the market strategy of companies in Asia, building qualitative market research on Chinese consumers, helping companies with their strategic plans for expansion, and other research-based projects. Decathlon, Oakley, Puma, Salomon, SGI Europe, EDM Publications and Fred & Farid Shanghai are among the international companies students have had the opoprtunity to work with as part of these In-company Projects.

“The In-Company project gave me the opportunity to meet and interact with several Senior Executives of brands like Adidas, Asics, Mizuno, Li-Ning, Under Armour, etc…I have also been travelling across China, trying to understand the culture of sports, retail development, and scope for sporting goods brands in one of the most popular markets in the world. I believe in the concept of experiential learning and the time I have spent in Shanghai has been a crucial part of my learning curve.” - Kranthi Musunuru, Programme Graduate 2012-2014 

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