Studying in China is different in itself. The Shanghai experience is of course a window to Asia and a great opportunity to think global. Thanks to the early settlement of emlyon business school in China, our school benefits from strong historical links and a solid partnership with East China Normal University that leads to an official agreement and a future campus currently being built. emlyon business school's community in China gathers 2,000 persons including 600 graduates working locally and entails close ties with the business environment.
emlyon business school has gradually expanded its network in Asia and has partnerships with the best universities: Fudan University, Jiao Tong University, Tongji University, Tsinghua University, China Europe International Business School (CEIBS), Zhejiang University and East China Normal University.
This approach aims to be bilateral, enabling international students to learn about the economic and entrepreneurial realities of China and Asia, and allowing Asian students to understand European managerial realities. The campus is managed by a dedicated emlyon business school team who has an extensive experience and knowledge of the local environment in all aspects (political, economics and business, academic …). The unique partnership with East China Normal University leads to the creation of a joint school named Asia Europe Business School getting our European school to another level.
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Dean of emlyon business school Asia, Associate Dean of emlyon business school, French Dean of Asia Europe Business School (in partnership with Eastern China Normal University), Professor of Innovation Management, Corporate Strategy, and Managerial Economics.
His research interests focus on innovation management, foreign direct investment, brand strategy, globalisation strategy of Chinese companies, and the automotive industry in China. He has published more than 110 publications in journals, books, and conference proceedings. He has taught MBA courses in leading business schools, including Manchester Business School (UK), and has delivered executives training to corporate firms including Bosch, SAP, Volvo, Intel.
He is the expert in the automobile industry. In China, he is one of the thirty think tank members of 21st China Business Herald. On a global scale, he's an Executive Board Member of thinese Globalization Association, one of the steering committee members of International Gerpisa Research network, and also one of the editorial members of International Journal of Automotive Technology and Management.
Agatha, Alstom, Carrefour, Decathlon, Fred & Farid, Oakley, Miu Miu, Paypal, Peugeot, Puma, Roger Dubuis, Saint Gobain, Salomon, Schlumberger, Schneider Electric, Total, Veolia etc.
The current campus and local contact is:
emlyon business school
Global Education Centre, 2F
East China Normal University
N°3663, North Zhongshan Rd
Phone: +86 21 6260 8160 ext. 803
Mrs Liqing CHEN, Director of Corporate Relations
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