Pascal Aymar
Director of Sports at EMLYON
Outdoor Sports Valley, Secretary in charge of education projects

"The global sports and outdoor industry is not like other industries, and companies that operate in this highly international and competitive environment need their managers to adapt their knowledge to the particular dynamics of their market.  

In response to the specific recruitment needs of this continuously growing industry, EMLYON Business School successfully unites its expertise in international management with the market experience of some of the world’s major outdoor sports companies in the MSc in Sports and Outdoor Industry Management.

As a student of this programme, you will acquire fundamental management knowledge that will form the basis of your profession, specialist skills and techniques necessary for success in this industry, and broad knowledge of the dynamics in the sports and outdoor market. In addition, the module on EMLYON’s Asian campus in Shanghai will add both an international experience as well as business knowledge of this fast-growing region to your resume.

Though job openings in this industry are known to be highly competitive, and the market is characterised by a very low staff turn over rate as well as a preference for internal hiring, the outlook for jobs remains very strong. The MSc in Sports and Outdoor Industry Management is set up specifically to help you successfully face those challenges and start your career in international management in this highly coveted industry.

I look forward to welcoming you to the programme."

Pascal Aymar has a long experience in the sports and outdoor industry. Before working for EMLYON Business School and OSV, he worked for Coalision, a ski and fitness sportswear company (Annecy, France) where he was Vice President for the regions of Europe and Asia. Before that, Pascal Aymar has worked in many different companies such as Reebok, Salomon, Scott USA and Hasbro with job positions ranging from Market Study Manager to Global Brand Director and Marketing Vice President. His expertise in the field of sports and outdoor industry are essential assets for the MSc in Sports and Outdoor Industry Management. 

A Word from Jean-Luc Diard, Outdoor Sports Valley President

"Training and education is one of Outdoor Sports Valley’s and its member companies’ top priorities. Now more than ever it is essential for our member companies to be able to recruit recent graduates who are not only passionate about the outdoor industry but also well trained, quickly operational, international, and have a real ability to evolve and make a career in the outdoor sports world. Our goal, by partnering with EMLYON Business School and via the MSc in Sports and Outdoor Industry Management programme, is to invest in the future by training students for careers in product management, marketing, sales, management accounting, etc., before they hopefully move on to becoming the future executives of our industry." Jean-Luc Diard, OSV President

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