Michel Phan, the programme director of the MSc in Luxury Management & Marketing appears in a special edition of Management ( a French Business magazine) about the high-end of the luxury industry.
In this special edition, some of the kings of the luxury industry such as LVMH, Hermès, Chanel and Kering, reveal the secrets of their unique companies and talk about how this sector of excellence and prestige keeps on growing. From special marketing strategies to tailor-made production and import/export methods, the articles of this Management issue bring key elements to the table.
In particular, the last article of the issue is dedicated to the top-level designers and the unique relationships they establish with their bosses. Thanks to Karl Lagerfeld, Chanel revitalised its “maison de haute couture”. The talented and worldly designer brought a dynamic breeze to Chanel, the same way that Tom Ford created a new “chic and shock” style to Gucci in the 1990s. The article goes further by analyzing how the brilliant artists can live their lives to the fullest eccentricity thanks to a talent without precedent. In this article Michel Phan brings insight to the matter and talks about the unique relationship between designers and top-level managers such as Maxime Simoëns and Léonard as well as Marc Jacobs and LVMH.