The new programme, due its first intake in September 2012, targets students aiming for managerial positions in the sports and outdoor industry and is offered in response to the exceptional growth of the industry in the US, Europe and, in particular, Asia.
During the sixteen month programme, participants will be equipped with a strategic overview of the industry, together with the specific skills and knowledge necessary for success in the sector.
The course will be run in partnership with the Outdoor Sports Valley consortium (OSV), located in the French Alps. OSV represents over 70 leading brands in the leisure industry including Salomon, The North Face, Patagonia and Rip Curl. Students will take part in specialist workshops run by OSV as well as company visits and industry conferences with the possibility of internships and jobs upon completion.
In a 16-month period students will study management as it relates specifically to the sports and outdoor business, and share the classroom with students from all over the world. Starting their studies at EMLYON’s European Campus, they will first acquire the fundamentals of management in a global environment. Consecutively, specialist courses will help them manage the specifics of the sports and outdoor industry. After 3 months in the Alps, where their will have the opportunity to visit companies and meet and hear from industry experts, the class will move on to EMLYON’s Asian Campus in Shanghai, for the “Business and the sports and outdoor industry in Asia” module.
First intake: September 2012
Want to know more? Visit www.em-lyon.com/outdoor