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Back to News 04/02/2016

Geneva - Master Class "Luxury in China in 2016 and beyond: is it the end of the golden era?”

Attend a Master Class on the topic "Luxury in China in 2016 and beyond: is it the end of the golden era?” by Michel Phan, Editor-in-Chief at Luxury Research Journal (Inderscience Publishers) and Director of the MSc in Luxury Management & Marketing at EMLYON Business School. Taking part in this Master Class is a great opportunity for you to understand what the luxury industry is all about with professional expert Michel Phan, ask your questions about the MSc in Luxury Management & Marketing and discuss your study and career plans!

Register now!

  • When: Saturday March 5th, 2016 - 10:00am
  • Where:

Grand Hotel Kempinski
 19, Quai du Mont-Blanc
 1201 Geneva

  • Agenda of the event
    • 10:00am: Welcome
    • 10:15 am:

-    Presentation of the full range of International Master Programmes

-    Master Class by Michel Phan:  “Luxury in China in 2016 and beyond: is it the end of the golden era?” 

  • 12:00 pm: Cocktail: For an informal discussion with carrer advisors.
  • About the Master Class

After several years of continuous growth, the luxury industry in China has decreased for two consecutive years in 2014 and 2015. Is it the beginning of the end, or the beginning of a new era? What strategies should luxury brands adopt in order to survive and thrive in China in 2016 and beyond? 

Register now or contact Carlos Lopez Bonilla at lopezbonilla@em-lyon.com, should you have any questions about the event!

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