The “Luxury Week”, taking place in Shanghai from the 15th to the 19th of April, is an event organised by Michel Phan, Programme Director of the MSc in Luxury Management & Marketing and Associate Professor in Luxury Marketing. While the students of the programme are attending their courses at EMLYON Business School’s Asian Campus in Shanghai, they benefit from a special week including symposiums with presentations on luxury fashion in Asia and Europe, a store visit, the discovery of luxury retail outlets in Shanghai as well as many other related activities.
Each day, the students meet high level industry experts and academics in different contexts who present the ins and outs of the luxury industry in China. From Ralph Lauren and Miu Miu to Christian Dior Couture and Louis Vuitton, the students are deeply immersed into the Asian luxury industry and they get a deep overview of what it is like to work in this fascinating field.
Would you like to be a member of next year’s intake of the MSc in Luxury Management & Marketing and meet high quality industry experts throughout the course of the year? Follow this link to find out more about the programme: www.em-lyon.com/luxury