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Back to News 13/06/2013

In-Company Projects of the MSc in Sports Industry Management students in Shanghai

Combining an academic know-how to practical experience is essential for the students of the programme. This is why, while attending courses in Shanghai and along with a team of several other classmates, they develop an in-company project for a sponsor company.

The business project is a key module and a true stepping-stone for the students before moving on to the end of the year internship. While they will gain first-hand experience of how to build a tangible project, they will also learn how to develop a professional network as well as professional and interpersonal skills.  The In-Company Business Project is about teamwork and thanks to the international cohort and the fact that the projects take place in Shanghai, this will also be the perfect opportunity to build up on intercultural skills and get a good sense of the Asian market, a crucial region for the global sports and outdoor industry.

This year the students of the programme are working with EDM Publications, FRED&FARID Shanghai on a strategic analysis of Decathlon and Nike as well as with Salomon on a project to develop a strategic plan for Salomon Footwear to succeed in Outdoor Market in China (with a focus on Hiking, Trekking & Mountaineering).

Want to know more about the MSc in Sports Industry Management at EMLYON Business School? Follow this link to discover the programme: www.em-lyon.com/sports

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