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A word of welcome

"The global sports industry is not like other industries, and companies that operate in this highly international and competitive environment need their managers to adapt their knowledge to the particular dynamics of their market.  

In response to the specific recruitment needs of this continuously growing industry, emlyon business school successfully unites its expertise in international management with the market experience of some of the world’s major sports companies, always looking for young talent with a global outlook, in the MSc in Sports Industry Management.

As a student of this program, you will acquire fundamental management knowledge that will form the basis of your profession, specialist skills and techniques essential for success in the sports industry and broad knowledge of the dynamics of this market. In addition, the semester on emlyon business school’s Shanghai campus will add both an international experience as well as business knowledge of this fast-growing region to your resume.

With a strong emphasis on hands-on experience thanks to business projects, field trips to the UK, Germany and the French Alps and the internship period, this programme will allow you to fully master the specifics of the sports industry, gain the necessary skillset to face the challenges of this business environment and obtain the knowledge and maturity global sports companies are looking for in future leaders of the industry."

Antoine Haincourt - Head of the MSc in Sports Industry Management

Our most talented professional experts and professors have worked together to design the MSc in Sports Industry Management. Alongside many other guest speakers and lecturers in the program, your primary contacts are: 

Antoine Haincourt

Head of the MSc in Sports Industry Management

Antoine Haincourt - Expert Associate

A specialist in branding & strategy, Antoine has been teaching in the programme for several years. His knowledge and insights are firstly related to marketing responsibilities with PETZL sporting goods and an extensive experience in consulting with a strong professional network including companies such as Decathlon, Calida Group (Eider, Millet, Lafuma,…) Rossignol, adidas, Boardman, Nike, Asics… His lectures include sports industry culture, consumer behavior, and branding management during which he regularly invites speakers from the industry such as Brand Directors or General Managers.



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