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Back to News 20/01/2016

The Alps, Shanghai...and now Paris!

Up until now, the MSc in Sports Industry Management cohort started the programme on EMLYON’s campus located outside of Lyon. However starting in September 2016, the students will begin their courses at the heart of Paris! 

Known internationally as the cornerstone of culture, literature, arts and design, Paris is also home to many showrooms and flagship stores of key players including Nike, adidas, New Balance, Lacoste, Intersport, H&M Sportswear etc. The capital city is also at the forefront of the industry when it comes to sports governance as many institutions such as the French Olympic Committee, the French Rugby League or the French Football Federation are located in Paris. World-renowned sports media brands such as beIN Sports, Canal + and Eurosport also hold headquarters in the city. Furthermore, already recognised as a worldwide leader in intellectual capital and innovation, and a popular host city for many international sporting events such as the French Tennis Open or world championships for athletics, the city of Paris now also aims to lead the way in terms of sporting innovation with initiatives including the creation of the world’s first incubator devoted to innovative sporting products and solutions. Furthermore many initiatives and new think tanks linked to Paris’ bid to host the 2024 Olympic Games have recently flourished across the city.

During their time in Paris, students will learn about the fundamentals of management as they apply to the sports industry while experiencing first-hand what it means to be part of this highly-coveted sector with company visits, lectures given by professional experts etc.


After Paris, students will travel to the French Alps, where they will work in close collaboration with Outdoor Sports Valley who will provide the students with privileged access to its member companies and teach industry-specific courses, and finish the academic portion of the programme on EMLYON’s Asian Campus in Shanghai.

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