Program content of the MSc in Digital Marketing & Data Science
The MSc in Digital Marketing & Data Science offered by emlyon business school is accessible after a Bachelor (valid diplomas include bac +4 or bac +3).
This program enables foreign or French students to acquire a high-level, specialized education aimed at the main functions of digital marketing & data analytics in companies whose scope is resolutely oriented towards international markets.
This program requires a professional mission at the end of the course for a minimal duration of 4 months (internship, VIE, fixed-term contract or permanent contract).
The MSc in Digital Marketing & Data Science's pedagogy uniquely combines a strong academic background in business studies, marketing, data analysis and strategy with an in‐depth and specific digital knowledge and data driven marketing.
Example of companies that participate in the program, host company visits and conferences: 1000mercis, Amazon, China Southern Airlines, Converteo, Danone, Google, Mazars, Hungry Panda, Microsoft, l'Oréal, Pinterest, Salesforce, SAP.
Discover the program content for the 2023-2024 academic year:
First period August to March in Paris - April to June International Term
E-LEARNING MANAGEMENT FUNDAMENTALS (AUGUST)
You will first follow a core syllabus which will allow you to acquire the fundamentals of management, gain the necessary skill set of international business management and apply it to the industry. Example of courses:
- Fundamentals of Economics
- Fundamentals of Finance
- Fundamentals of Accounting
- Fundamentals of Marketing
- Corporate Social Responsibility
TOOLS AND LEARNING PLATFORMS (AUGUST)
After the enrolment and before the official start of classes, you will have access to many of the digital resources available to emlyon business school students during the summer:
- emlyon business school apps and platforms (Learning Hub, Career Center, etc.)
- e-learning management fundamentals courses available online
This will help you to get to the grips with the various tools and ensure that your integration is a success, as you will have a busy schedule once the program begins in September.
5 BLOCKS OF COMPETENCIES (SEP – JUN)
DIGITAL MARKETING STRATEGY
- Programmatic Advertising,
- From digital to AI marketing,
- Web Analytics,...
BUSINESS ANALYTICS & AUTOMATION
- SQL
- Data visualization & dashboarding
- Communication to the board,...
PROGRAMMATIC SKILLS
- Fundamentals of Python
- Data Science with Python
- Machine Learning,..
PROFESSIONAL DEVELOPMENT
- French language classes
- Keynote speakers,...
NEW RESPONSIBLE OPPORTUNITIES
- Ethics in data driven world
- Digital business models,...
INTERNATIONAL SEMINAR (MARCH)
This International Seminar is a unique opportunity to engage in insightful conferences and connect with numerous companies. It offers a firsthand understanding of how the economic landscape influences business strategies, while also immersing you in the local culture. Finally, it is also a way to start developing your international network.
IN-COMPANY PROJECT (APRIL-JUNE)
The in-company project, which is an important part of the curriculum, allows you to enter your internship or first job with solid experience. Working on a business project will help you to:
- Put your newly acquired academic knowledge into practice
- Gain first-hand experience while working on a tangible project while benefiting from the comfort of a supporting structure
- Learn intercultural skills, navigate different businesses and cultural environments
- Build a network (with local alumni, students and partners)
Second term (July to December) Anywhere in the world
PROFESSIONAL THESIS
The Professional Thesis is an analytical work on a topic related to the industry and to the professional experience gained during your internship. This is a great opportunity for you to research a subject which is not only of particular interest, but which has the potential to contribute powerfully to your personal and professional development.
INTERNSHIP OR FIRST JOB
The 4 to 6-month internship is a great opportunity to put your academic knowledge to the test and acquire tangible experience within the industry.
The internship is a great opportunity to put your academic knowledge to the test, and acquire tangible experience within the industry. The school will give you all the support and tools you need to find the right internship for you. Instead of doing an internship, starting directly with your first job can validate this professional experience required to get your degree and graduate from the program.
Word of welcome
"The program aims to help students to develop new competencies required to be a marketing technologist in the evolving AI driven ecosystem and understand the management challenges of digital marketing and artificial intelligence. The objective of this digital marketing and data science course is to provide students with skills in two disciplines, such as digital marketing and data science, that appear very different but that are actually very complementary.
The objective here is direct experience based learning and not just theory-based learning. We offer an immersive experience in different cultures, in universities and businesses, and with professionals who are immersed in digital marketing, Artificial Intelligence and data science on a daily basis. Sharing experiences helps to inspire as much as to teach. We provide the essential tools: each person will then be able to use them in the next steps of his or her own journey.”
Alice HOUVENAEGHEL - Program director
Assessment methods may include case studies, presentations, mock exercises, tests, etc.
The MSc in Digital Marketing & Data Science on Campus France Live
Assessment methods
Assessment methods may include case studies, presentations, mock exercises, tests, etc.
The graduation rate for students of the MSc in Digital Marketing & Data Science for the 2021-2022 academic year is 98,4% (100% of students taking the exam have graduated).