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ISPO Academy France: from digital culture to corporate culture

ISPO Academy France was on emlyon business school Paris campus on Friday September 14th to present MSc in Sports Industry Management students with new approaches to the way a brand can gain new consumers.

“Put aside uncertainty and think differently” was one of the main ideas developed by Antoine Haincourt during his presentation. The head of emlyon business school’s MSc in Sports Industry Management first took the stage of the auditorium to launch this dedicated day and emphasize the idea that “rules from the past should not apply in this new digital era anymore”.

Following Antoine Haincourt, a number of professionals successfully took over the auditorium throughout the day.

Richard Rouhou, Director of the digital agency R2, explained how important creating relevant digital content is to develop a brand notoriety. Omar El Zayat, Head of one of the top start-up incubators in the world (Le Tremplin) came to explain how collaborating with young talents can bring a new vision and be complementary with internal resources.

Three start-ups also gave pitches to present the activities they were developing (sports activities in a professional environment, virtual reality, customer notification analysis).

Virgile Caillet, Chief Delegate of the Sport & Cycle Union talked about the evolution of new sports activities and their influence on consumption behaviors. Frédéric Valette, director of Kantar Worldpanel also gave a lecture on sports products consumption.

To close this busy day, Corinne Gensollen, General Director of Intersport France & Belgium finally talked about “phygital transformation”. A concept that has recently been the main focus in terms of communication at Intersport. She also explained the process of creating, developing and launching their new platform.

Following this successful event, all MSc in Sports Industry Management students will be in Munich next February to attend the annual leading trade fair for sports professional – ISPO.

Inspired and translated from an article by Frederic Tain, editor-in-chief at Sport  

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