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Back to News 05/11/2018

MSc in Digital Marketing & Data Science students dive deep into the digital world with Amazon and IBM


As part of their Digital Marketing Class, students had the opportunity to visit Amazon France offices. There, they met and engaged with team members from different departments coming from different backgrounds as well.

The cohort explains: “The visit helped us get a better understanding of the business and Amazon Leadership values. We also got to meet with the different speakers. We were able to make the best of this experience and have deeper information about their role and the process for an eventual job/internship we can get at Amazon.”

Students were able to meet that day with IBM's Director of Consumer Electronics, Marketing Manager and Team Lead and Business Developer (Amazon Advertising) among others.


As part of their digital marketing course, students were also invited to visit IBM Paris.

“IBM is not only a company famous for its hardware but also for the software they produce. It combines AI to help people’s life in every aspect. For example, many hospitals could use IBM devices in the near future that could analyze patients’ health situations and provide advice for cures.

IBM could also give people advice for choosing clothes and making their diet plan. In those situations, IBM would become more of a friend than a software provider. That’s also the thing we have learned from IBM about how to use digital marketing. For a marketer, you need learn to be a good friend with your customer first.”

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