Product Manager

The Product Manager centralizes and coordinates the needs between all stakeholders for the development of a product or service, from its conception to its updates post-launch. They are responsible for ensuring the viability and profitability of the product under their purview.

Thus, they decide on the roadmap and features of their product or service, and they provide instructions to operational teams to enforce their vision.

Il décide donc de la roadmap et des fonctionnalités de son produit ou service, et il donne des instructions aux équipes opérationnelles pour faire respecter sa vision.

As part of the marketing and sales department, the Product Manager's main tasks include:

• Implementing methods to implement their strategic vision;
• Deploying their strategy in agreement with superiors and in coordination with their teams;
• Managing teams and service providers;
• Supervising market launch and marketing plans;
• Monitoring the performance of their product, analyzing customer feedback, and suggesting improvements or updates.

The main skills of a Product Manager include:

• A good knowledge of financial concepts, skills in project management, and proficiency in management tools;
• The ability to anticipate the consumer’s needs through digital monitoring and innovation;
• Interpersonal skills to coordinate with the marketing team, developers, manufacturers, and any other position involved in the production chain;
• The ability to read data and monitor KPIs.

To prepare for a career as a Product Manager, it is recommended to follow a curriculum in a business school. If you aspire to join a multinational or prestigious company abroad, it is advisable to choose a top-tier school, such as emlyon business school, for its international reputation.

The MSc in International Marketing & Business Development, accredited by the Conference of Grandes Ecoles, is taught in English in Lyon, with an international period and seminar. Accessible to students holding a bachelor's degree (equivalent to Bac+4 or Bac+3), this diploma prepares you to become a key player in international business development.

On average, the salary of a Product Manager evolves as follows:

• Junior: 52,000 euros per year;
• Experienced: 65,000 euros per year;
• Senior: 71,000 euros per year.

They may also receive significant bonuses based on their performance.

With experience, a Product Manager can become a Lead Product Manager by specializing in an area they are particularly passionate about.

In summary, the Product Manager is the central pivot of the commercialization of a product or service. By anticipating trends in line with the company's brand image, they become a key contributor to its success.

Product Managers are hired in all sectors, whether it be pharmaceuticals, food, or IT for example.

Consistently ranked in the top 1% of business schools with triple international accreditation EQUIS, AMBA, AACSB, emlyon business school has created an effective network for its students and alumni. With 2,200 companies recruiting its students worldwide, emlyon is second in France in the global employability rankings established by Times Higher Education.